About Us
Welcome to Earth Therapeutics, a family company that's all about feel-good bath and body products that won't break the bank. We believe in making "best" accessible to everyone without compromising on quality – because who says self-care has to be expensive?
We regularly do a "reality check" to make sure our pursuit of profits never overshadows our vision of promoting human and environmental well-being. We're on a mission to contribute to the Common Good, and we believe that our business success hinges on doing right by our customers and the planet.
So go ahead and join in the fun. Treat yourself to our affordable luxury bound to make your self-care routine extra special. Let's make the world a better place – one soothing bath at a time.
ORIGIN STORY
Rewind 50 years, when our Korean immigrant father planted the seeds of the business from a tiny office on Manhattan's Lower West Side. Named after our incredible mother, Sunny, the venture formed rock-solid partnerships with global suppliers and retailers, laying the foundation for what was to come.
Fast forward to the next generation, and their son, a visionary lawyer with entrepreneurial flair, introduced the Tea Tree Oil Foot Repair Balm - and voilà, Earth Therapeutics was born!
He knew that success lay in ingredient-driven formulations and professional-quality tools that perfectly blend form and function. Today, with over 100 products in our lineup, Earth Therapeutics still operates under those same principles.
Through thick and thin, we've navigated booms, busts, and fleeting trends. But amidst the chaos, we remain true to the heart of our brand, striking the perfect balance between tradition and innovation.
Life is moving at lightning speed, but we're not rushing. Even after 50 years, we're still a privately-held family company that cares deeply about the quality of our products, the way we serve our customers and run our tight ship of a business.
To all our amazing customers who love our products, thank you for your trust and support. It's because of you that we look forward to gracing the world with our goodness for another 50 years and beyond.
Wishing you well, always.
OUR VALUES
At Earth Therapeutics, we're all about listening, learning, and delivering. We value the needs of our customers, which is why we constantly innovate to bring you exciting new products that meet your desires.
We believe that everyone should have access to our wonderful products. Our price points are just right, making it easy for everyone to afford.
But that's not all - we're about doing good for you and the Earth. With a range of vegan and organic options, we've got something to suit every lifestyle. And our love for the Earth doesn't stop there - we're dedicated to doing right by our planet in every way we can.
When it comes to our packaging, we're keeping it clean and green. Our containers are crafted from recycled, non-toxic plastic, and they're recyclable too. And those packing boxes? We give them new life through reuse or recycling.
OUR CLEAN PROMISE
When you choose Earth Therapeutics, you're choosing clean, conscious care. Our products are cruelty-free, and we've left out nasties like propylene glycol, harmful colorants, and harsh chemicals. Say goodbye to sodium lauryl sulfates and petroleum - we don't want any of that on your precious skin.
And if vegan and organic are what you seek, we've got you covered. Our organic products are made from organically grown cotton to support organic agriculture and respect natural life cycles.
OUR COMMITMENT TO DIVERSITY
At Earth Therapeutics, we stand proud as a member of the National Minority Supplier Development Council (NMSDC). As a minority-owned business and employer, we embody the core values of the NMSDC and share their inspiring vision of uniting entrepreneurs from under-represented communities, creating opportunities for each other along the way.
Together, we celebrate a world of inclusivity and empowerment.
OUR MENTAL HEALTH PARTNERSHIP
Earth Therapeutics has partnered with Blanton-Peale Institute & Counseling Center, a licensed NYC-based counseling and training center that advocates for equal rights to quality mental health care.
Provided by a diverse team of licensed therapists, Blanton-Peale's counseling services aim to be culturally-responsive, reflecting the diverse demographics of NYC. They have been particularly successful in training bilingual therapists to work with ethnic communities.
Responding to the current urgency for quality mental health care, Earth Therapeutics x Blanton-Peale are working together to promote holistic well-being, which is not only affordable, but foremost trustworthy.
Earth Therapeutics x Blanton-Peale look forward to future initiatives, such as mitigating the stigma for everyone seeking therapy; facilitating outreach to the most vulnerable NYC communities; and supporting diverse modes of treatment.
For more information, visit http://www.blantonpeale