About
About Earth Therapeutics
I’m so happy to meet you! I’m Julia Kang-Reeves, CMO of Earth Therapeutics - my family’s company.
My brother, John - Founder & CEO - left behind a legal career to follow his gut and build a brand that mattered. He created our now-iconic Tea Tree Oil Foot Repair Balm - still a best-seller today - and helped pioneer wellness-forward products before “clean beauty” was a trend.
We’ve been around the block a few times – since 1993, to be exact – but we’re still standing strong. Earth Therapeutics is over 30+ years old – and our parent company is 50+ years old. Just to give you the big picture: more than 50% of businesses fail within the first 5 years, and 65% within 10 years.
So, what’s the secret to our longevity?
In an age of private equity takeovers, we’re still family-owned and family-operated. In other words, we really care about:
- the best ingredients for our products;
- our employees (some who’ve been with us for 30+ years);
- our business partners – such as ULTA, who brought us onto their shelves when they were only 8 stores in Chicago (now there are 1,445 stores);
- and most of all - YOU - our customers, who keep us going, improving all the time.
Yes, we’re old school in our values: work hard and be nice to people.
And for me, personally, as the CMO, I stay true to who we are as a brand, the values & standards that make us get out of bed in the morning, excitedly, even after 30 years. I stay true to our excellence as humans who speak and act from the heart.
From one earthling to another, I'm with you,
x Julia & the Earth Therapeutics family
Clean Promise
When you choose Earth Therapeutics, you're choosing clean, conscious care. Our products are cruelty-free, and we've left out nasties like propylene glycol, harmful colorants, and harsh chemicals. Say goodbye to sodium lauryl sulfates and petroleum - we don't want any of that on your precious skin.
And if vegan and organic are what you seek, we've got you covered. Our organic products are made from organically grown cotton to support organic agriculture and respect natural life cycles.
Commitment to Diversity
At Earth Therapeutics, we stand proud as a member of the National Minority Supplier Development Council (NMSDC). As a minority-owned business and employer, we embody the core values of the NMSDC and share their inspiring vision of uniting entrepreneurs from under-represented communities, creating opportunities for each other along the way.
Together, we celebrate a world of inclusivity and empowerment.
Mental Health Partnership
Earth Therapeutics has partnered with Blanton-Peale Institute & Counseling Center, a licensed NYC-based counseling and training center that advocates for equal rights to quality mental health care.
Provided by a diverse team of licensed therapists, Blanton-Peale's counseling services aim to be culturally-responsive, reflecting the diverse demographics of NYC. They have been particularly successful in training bilingual therapists to work with ethnic communities.
Responding to the current urgency for quality mental health care, Earth Therapeutics x Blanton-Peale are working together to promote holistic well-being, which is not only affordable, but foremost trustworthy.
Earth Therapeutics x Blanton-Peale look forward to future initiatives, such as mitigating the stigma for everyone seeking therapy; facilitating outreach to the most vulnerable NYC communities; and supporting diverse modes of treatment.
For more information, visit blantonpeale.org
Operation HOPE x Project Beauty Share
For every purchase of ALOE SOCKS, we'll donate a self-care gift to Project Beauty Share - a charity supplying hygiene & beauty products to women overcoming addiction, poverty & abuse.
Read: What is Hope, anyway?
Public Relations & Press
Earth Therapeutics is represented by Shore Fire Media.
Please contact Mikaela Duhs: ETPR@shorefire.com
Recycling
RECYCLING BY NUMBERS
As awareness of recycling grows in the US, more states are increasing their local recycling capacities and expanding the types of plastic (#1-7) they accept in your recycling bins for curb-side collection.
PLASTIC RESIN CODES (#1-7):
- #1 - PET - (Polyethylene Terephthalate) : Includes our plastic containers & boxes
- #2- HDPE - (High Density Polyethylene)
- #3 - PVC - (Polyvinyl Chloride)
- #4 - LDPE - (Light Density Polyethylene) : Includes our Hydro Mesh Sponges
- #5 - PP - (Polypropylene) : Includes our tube caps
- #6 - PS - (Polystyrene)
- #7 - Any combo of #1-6 : Includes our tube sleeves, which are LDPE + HDPE + LLDPE (Linear Low-density Polyethylene)
Social Media
Please contact Lauren Barette for queries regarding social media - including sorority; bachelorette; and other collaborations.
lauren@earththerapeutics.us
Sustainability
Sustainability practices are more important than ever.
As a beauty & self-care company, whose products are applied to the skin, we consider seriously the types of material we use not only in our products, but also in our packaging. Committed foremost to your health and safety, we ensure the hygiene of our products at every step of the journey - from the labs and manufacturing plants; to fulfillment centers; to store shelves; and all the transit in between.
Protective barriers that resist contamination, bacteria, mold and other conditions that can potentially impact product hygiene are critical to your safety. Towards this end, we are constantly testing the most effective materials that are also beneficial to the environment. This is an on-going challenge.
Whenever possible, we are increasing the percentage of recycled plastic in our packaging, despite extra expense to us. We know that this investment will pay forward, benefitting everyone and our shared earth.
We are constantly exploring innovative avenues of sustainability with packaging manufacturers on the forefront of compostable and recyclable technology.
Education is also critical to the success of sustainability practices. Which is why we're helping to increase awareness by providing helpful and practical guidance on recycling and composting on our packaging and website.
Whether it's on our end or yours - or that of your local recycling facility, we're all links in the chain of a common goal.
Please pass along what you've learned to a friend. Thanks for pitching in and loving planet Earth as much as we do!
Values
At Earth Therapeutics, we're all about listening, learning, and delivering. We value the needs of our customers, which is why we constantly innovate to bring you exciting new products that meet your desires.
We believe that everyone should have access to our wonderful products. Our price points are just right, making it easy for everyone to afford.
With a range of vegan and organic options, we've got something to suit every lifestyle. And our love for the Earth doesn't stop there - we're dedicated to doing right by our planet in every way we can.
When it comes to our packaging, we're keeping it clean and green. Our containers are crafted from recycled, non-toxic plastic, and they're recyclable too. And those packing boxes? We give them new life through reuse or recycling.
Check out our Recycling and Sustainability sections for more info.
Earth Therapeutics is MBE Certified
Earth Therapeutics is proud to be awarded a Minority Business Enterprise (MBE) certification by the National Minority Supplier Development Council (NMSDC) and share in their inspiring vision of advancing workplace diversity and creating enriching opportunities for minority entrepreneurs.
Earth Therapeutics x Blanton-Peale Institute & Counseling Center
Earth Therapeutics has partnered with Blanton-Peale Institute & Counseling Center, a licensed NYC counseling and training nonprofit that has been advocating for equal rights to quality mental health care since the Great Depression.