Grown from Family. Powered by Purpose.

Before Korean sheet masks hit beauty aisles... before loofahs became a staple in every shower... there was a tiny one-room office in New York City, a big dream and our radically optimistic Korean immigrant parents - Henry & Sunny Kang.

Earth Therapeutics was born from our family's immigrant journey - rooted in resilience, passion, and a belief that self-care should be simple, accessible, and ingredient-driven. Over 30 years later, we remain family-owned and operated—fueled by the same spirit of integrity and care that started it all.

My brother, John - Founder & CEO - left behind a legal career to follow his gut and build a brand that mattered. He created our now-iconic Tea Tree Oil Foot Repair Balm - still a best-seller today - and helped pioneer wellness-forward products before “clean beauty” was a trend.

My own path? I was training as a writer and classicist before being pulled into the fold - and I’ve proudly held the title of Loofah Princess ever since. (Yes, we were the first to bring loofah sponges to Duane Reade nearly 50 years ago!)

We do everything in-house - from formulations to customer service. No layers. No outside decision makers. Just a tight-knit, Korean-American family that strives for excellence because this brand is personal.

While we’re ingredient-obsessed and proudly certified as a minority-owned business, Earth Therapeutics isn’t about luxury - it’s about longevity, community & collective care. We believe true health starts from the ground up—literally. Your feet are your foundation. And when you take care of your base, everything else follows.

Our vibe? Egalitarian. Our mission? Making wellness a shared experience—because collective action, joy, and care are what create real change.

From Ulta shelves to your bathroom sink, we’re here to help you feel good in your skin - without breaking the bank. Welcome to the Earth Therapeutics family!

When you choose Earth Therapeutics, you're choosing clean, conscious care. Our products are cruelty-free, and we've left out nasties like propylene glycol, harmful colorants, and harsh chemicals. Say goodbye to sodium lauryl sulfates and petroleum - we don't want any of that on your precious skin.

And if vegan and organic are what you seek, we've got you covered. Our organic products are made from organically grown cotton to support organic agriculture and respect natural life cycles.

At Earth Therapeutics, we stand proud as a member of the National Minority Supplier Development Council (NMSDC). As a minority-owned business and employer, we embody the core values of the NMSDC and share their inspiring vision of uniting entrepreneurs from under-represented communities, creating opportunities for each other along the way.

Together, we celebrate a world of inclusivity and empowerment.

Earth Therapeutics has partnered with Blanton-Peale Institute & Counseling Center, a licensed NYC-based counseling and training center that advocates for equal rights to quality mental health care.

Provided by a diverse team of licensed therapists, Blanton-Peale's counseling services aim to be culturally-responsive, reflecting the diverse demographics of NYC. They have been particularly successful in training bilingual therapists to work with ethnic communities.

Responding to the current urgency for quality mental health care, Earth Therapeutics x Blanton-Peale are working together to promote holistic well-being, which is not only affordable, but foremost trustworthy.

Earth Therapeutics x Blanton-Peale look forward to future initiatives, such as mitigating the stigma for everyone seeking therapy; facilitating outreach to the most vulnerable NYC communities; and supporting diverse modes of treatment.

For more information, visit blantonpeale.org

RECYCLING BY NUMBERS

As awareness of recycling grows in the US, more states are increasing their local recycling capacities and expanding the types of plastic (#1-7) they accept in your recycling bins for curb-side collection.

PLASTIC RESIN CODES (#1-7):

• #1 - PET - (Polyethylene Terephthalate) : Includes our plastic containers & boxes
• #2- HDPE - (High Density Polyethylene)
• #3 - PVC - (Polyvinyl Chloride)
• #4 - LDPE - (Light Density Polyethylene) : Includes our Hydro Mesh Sponges
• #5 - PP - (Polypropylene) : Includes our tube caps
• #6 - PS - (Polystyrene)
• #7 - Any combo of #1-6 : Includes our tube sleeves, which are LDPE + HDPE + LLDPE (Linear Low-density Polyethylene)

Sustainability practices are more important than ever.

As a beauty & self-care company, whose products are applied to the skin, we consider seriously the types of material we use not only in our products, but also in our packaging. Committed foremost to your health and safety, we ensure the hygiene of our products at every step of the journey - from the labs and manufacturing plants; to fulfillment centers; to store shelves; and all the transit in between.

Protective barriers that resist contamination, bacteria, mold and other conditions that can potentially impact product hygiene are critical to your safety. Towards this end, we are constantly testing the most effective materials that are also beneficial to the environment. This is an on-going challenge.

Whenever possible, we are increasing the percentage of recycled plastic in our packaging, despite extra expense to us. We know that this investment will pay forward, benefitting everyone and our shared earth.

We are constantly exploring innovative avenues of sustainability with packaging manufacturers on the forefront of compostable and recyclable technology.

Education is also critical to the success of sustainability practices. Which is why we're helping to increase awareness by providing helpful and practical guidance on recycling and composting on our packaging and website.

Whether it's on our end or yours - or that of your local recycling facility, we're all links in the chain of a common goal.

Please pass along what you've learned to a friend. Thanks for pitching in and loving planet Earth as much as we do!

At Earth Therapeutics, we're all about listening, learning, and delivering. We value the needs of our customers, which is why we constantly innovate to bring you exciting new products that meet your desires.

We believe that everyone should have access to our wonderful products. Our price points are just right, making it easy for everyone to afford.

With a range of vegan and organic options, we've got something to suit every lifestyle. And our love for the Earth doesn't stop there - we're dedicated to doing right by our planet in every way we can.

When it comes to our packaging, we're keeping it clean and green. Our containers are crafted from recycled, non-toxic plastic, and they're recyclable too. And those packing boxes? We give them new life through reuse or recycling.

Check out our Recycling and Sustainability sections for more info.