Attention shower enthusiasts! Are you still using a plastic loofah? The one that hasn’t been updated since it first hit the scene in the early 90s? 

Don’t get me wrong, those ol’ loofahs are great for creating a rich, foamy lather with a mere dollop of body wash. But it’s been thirty years and we think it’s time for an upgrade. 

Introducing the SiliconeSoft Body Brush and the SiliconeSoft Back Brush, the latest additions to the Earth Therapeutics line of most excellent shower and bath tools. 

Earth Therapeutics SiliconeSoft body brushes

What a beauty: premium silicone bristles. Eco-friendly bamboo base. Comfy, flexible hand strap. Soothing, minty-green colorway. A seamless addition to any contemporary bathroom.

But what sets the SiliconeSoft Brushes apart from the rest? Well, they won’t do your taxes and they can’t help with meal prep. But they can create that thick, foamy lather you love beautifully and hygienically.

It starts with the silicone bristles. Silicone is a non-toxic, odorless, hypoallergenic, and heat-resistant material that’s been around since the early 20th century. Because silicone is stretchy and elastic, bristles made with this material are soft and flexible, ideal for gently exfoliating even the most delicate skin.

"Although exfoliating can be beneficial as an occasional treatment to remove the buildup of cells, over-exfoliation is actually harmful to your skin," Nava Greenfield, MD, a board-certified dermatologist at Schweiger Dermatology Group in New York City, explains. (Allure)

You’re less likely to accidentally over-exfoliate with a silicone brush. The flexible SiliconeSoft bristles gently remove dead skin cells and unclog pores without causing irritation or damage to the skin. It also promotes blood circulation and cell renewal, resulting in smoother and healthier-looking skin.

Silicone is nonporous which means it’s inhospitable to skin-irritating bacteria looking to set up camp in a warm, damp environment like your shower. Sterilizing the SiliconeSoft brush is quick and easy to do regularly with boiling hot water or antibacterial soap. They also dry quickly between use making it harder to reintroduce harmful germs the next time you shower. 

"If you're fighting back acne but continuously reintroduce bacteria to your hair follicles …you are essentially fighting a losing battle…This microbial contamination can cause or exacerbate skin conditions, such as acne or infections." says Emmy Ketcham, cosmetic chemist and cofounder of Experiment Beauty. (Allure)

The SiliconeSoft Brushes are built to last which means they’re better for the environment than other, less durable options. Over the course of a year, one Body Brush can replace up to 13 shower sponges per person. Not only that, but our Body Brushes won’t break down and shed little plastic bits, also known as microplastics, that can irritate skin and infiltrate our environment through our waterways. 

Need a few more reasons to upgrade your showering toolkit with the incredible, amazing, unparalleled SiliconeSoft Shower Brushes? Say less:

  1. Gentle Exfoliation: Silicone brushes have soft bristles that remove dead skin cells and unclog pores without causing irritation or damage to the skin. The gentle exfoliation also helps to improve blood circulation and promote cell renewal, creating smoother and healthier-looking skin.

  2. Great for Sensitive Skin: Stiff bristles can be too harsh for people with sensitive skin. Silicone brushes, on the other hand, are suitable for all skin types, including sensitive skin. They are hypoallergenic and won’t cause irritation or allergic reactions.

  3. Hygienic: Because silicone is non-porous, it won't absorb water, bacteria, or miscellaneous debris. They can be easily sanitized with boiling water, antibacterial soap, or a quick run through the dishwasher once a week.

  4. Durable: They won’t shed bristles or wear out easily, making them more cost-effective in the long run.

  5. Versatile: Great for all parts of the body, including the face, neck, back, and legs. They can also be used for dry brushing or with a body wash or exfoliating scrub.

  6. Environmentally Friendly: Silicone won’t shed microplastics and is a recyclable material that can be reused and repurposed, reducing waste and environmental impact.

Want radiant, smother, healthier looking skin? Give the SiliconeSoft Shower Brushes a whirl, for you, for the environment, for the future of humankind. Or at least the humans in your household.